3 Strategies for Creating Purpose in Employment

Can you discuss the vision with a compelling narrative that inspires people? Can you find stories of employees living that mission? Can you share customer stories demonstrating how employees implement the vision?

Reinforce the importance of purpose by thanking employees who demonstrate mission and values. Post the thank you on your social networks, intranet, and emails. Call or visit the teams that have gone the extra mile. The possibilities of recognizing and thanking are endless; try to identify them.

Involve employees in defining and evolving your purpose so that they contribute to and understand it. The purpose is not isolated; it is not something that executives define on their own; everyone shares and lives it.

Ask, "How can we best work together to fulfill our purpose?" Asking "how" also creates a sense of purpose. In this way, purpose is not just something that happens to people; they are part of it. When purpose is present and palpable, amazing things happen.